Wednesday 23 November 2011

Serendipity film trailer analysis

Serendipity analysis
Serendipity is a romantic drama. It is a love story about how a man and woman once met down to ‘fate’ but how they never saw each other for years afterwards, therefore spend time both looking for each other and chasing one another.
Genre
Serendipity’s genre is romantic drama, this film has a strong sense of romance throughout the film, as it focuses mainly on a man and woman searching for each other, portraying the film as presenting such emotions as love, creating it to be a romantic drama.
Media Language
The media language used in this film trailer indicates it is a romantic drama from the first shot ‘buy me a cup of coffee and they’re yours’ indicating how the ‘couple’ first met. ‘A cup of coffee’ is considered to be seen as a first date, presenting this as a romantic text. Non-digetic sounds are used to present the emotion shown between the ‘couple’ helping the audience to understand what emotions are presented. The text helps the audience to establish that this is a romantic film due to the type of music and shots used.
Representation
Serendipity is represented as a romantic drama due to the events taken place in the film including various twists. The male main character is represented to the audience as handsome also coming across as charming which may flatter many female audience members. The female main character is represented as sweet and innocent, not being taken easily by the male character who tries desperately to go on a date with her, seen as playing ‘hard to get’ leaving a challenge for the male.
Audience
Serendipity is set to attract audience members of any age generally, due to its light-heartedness, although may favour females from the late teenagers and above. Serendipity is rated at a pg13 indicating no child below the age of 13 would be suitable to watch this film. This may be because of the explicit activities which may occur between the couple.




  • Opening shot shows the reader how the ‘couple’ first met ‘buy me a cup of coffee’ indicating the male is instantly attempting to win the woman over.
  • Light bubbly music indicates happiness in the beginning of the film.
  • The female reacts ‘do you really think I’m that easy’ indicating from the start he must fight for her love, creating a love story.
  • Shot showing them together, the man is still constantly attempting to win the woman ‘will it get me your phone number?’
  • The setting is winter, cold, snowy background this can be seen as a romantic season.
  • Shots showing them together smiling, the man constantly attempting to charm the woman.
  • Cut to a shot of the ‘couple’ ice skating outdoors at night time, portraying romance due to the glimmering lights surrounding the ice rink. The man asks ‘is this a date yet’ still constantly attempting to win the woman over.
  • Long shot showing them together. Showing her asking questions as if getting to know each other, therefore seen as progressing in their relationship.
  • Yet again the man is trying to charm the woman by suggesting that moment is one of his favourite moments, attempting to flatter her in order to win her love.
  • Shot showing them together again, he again asks for her phone number, eventually gaining the number and winning her over, he then loses the number. Presenting a change in tone between the couple as she believes it was ‘fate’. Following her storming off.
  • He chases her, she then gives him her number, although it then skips to a couple of years in the future.
  • Shot showing the man picking out a receipt from where they first met. Then trying to gather information from the receipt to try and find the woman again.
  • Shows his friend trying to convince him not to search for her, as he has found someone else and is about to get married.
  • More shots showing the friend trying to convince the man that the woman is probably ugly and had moved on however the man is determined to carry on searching for her.
  • Shots showing her, thinking the exact same thing as the man, and then going on to search for him also.
  • Shots showing their past experiences together when she was remembering him.
  • Various cut shots showing both the man and woman searching for each other attempting to catch up with each other.
  • Shots showing both the man and woman separately, presenting different emotions from happiness to sadness, leaving the audience member puzzled as to what is occurring.
  • Final shot showing a wedding reception, with his friend making a speech, which leaves the audience with a laugh as it is a humorous remark. Although the audience is unaware as to who the wedding is for, leaving them wondering whether the ‘couple’ ended up together in the end or not, leaving them wanting to purchase the film and discover the ending.

Various shots used
·         Close up- to present the characters various emotions from happiness to sadness, helping set the mood of the scene.
·         Long shot- to show the ‘couple’ together is showing the surrounding setting as being a romantic background.
·         Mid-shots – used commonly when they are together, showing them as being close.

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